ELLE innovates, a comprehensive editorial project

On 27 April, Elle changed its layout, launched DailyElle – a totally innovative web concept – and branched out to new media: Apple’s Newsstand app and Flipboard.

• A new layout
  More breathing room, a stronger journalistic identity and better presentation, with an updated layout and fresh content.
• Introducing a new web concept: DailyElle, the online source for the latest fashion news
  – DailyElle is a new way to look at fashion, with an original, offbeat, impressive site designed by editor-in-chief Sophie Fontanel.
  – The DailyElle site (www.dailyelle.fr, accessible via www.elle.fr) will be promoted via all of Elle’s media, including a new column in the magazine, daily newsletters, social networking and mobile apps. DailyElle has an intelligent design that adapts easily to any device it is viewed on.
• Elle on iPad
  Elle magazine is now available through Apple’s Newsstand app.
• Elle on Flipboard
  Since 20 April, articles from www.elle.fr have also been viewable on Flipboard, the social magazine for iPad and iPhone.

According to Valérie Toranian, Elle’s managing editor and brand manager for the Elle brand, “Elle is a creative, demanding brand that has always known how to stay fresh. Today, our goal is not only to have a presence on all media (magazine, web, mobile devices, tablets etc.), but also to launch original content with a very strong identity tied to our values. Now more than ever, we must be true journalists, defend our choices and enhance the value of our brand’s image and point of view. Our strength lies in our subjectivity.”

The leading high-end women’s magazine, Elle has over 2 million readers* and paid circulation of 383,845 copies** every week in France, and 2.3 million unique visitors log on to Elle.fr every month (Nielsen). The magazine has just received the SPM’s 10 Years of Success award in recognition of the Elle brand’s power and editorial momentum.

The Elle adventure continues…