EDIDA 2013: ELLE Décoration, a major player in global design

The 11th ELLE Déco International Design Awards (EDIDAs) were held on Thursday 11 April at a gala event during Milan’s Salone del Mobile. This prestigious annual event brings together all 25 international editions of ELLE Décoration, the leading global network of interior design publications.

“The EDIDAs are to design what the Oscars are to film.”*

For more than 10 years, the 25 editorial teams in the ELLE Décoration network have been getting together to celebrate the best of design and interior décor in 13 categories. The 2013 winners (see full list) include Ron Gilad, named Best Designer, and Gamfratesi, named Best Young Talent of the year.

The EDIDAs help position ELLE Décoration as a leading light internationally, and attest to its powerful brand ecosystem.

EDIDA app launched

The event also served as a launch pad for the new EDIDA iPad app, which is available free-of-charge from the Apple store and will be updated every year. Its content includes information about the best designers in the world, furniture manufacturers and the key brands in the sector. The EDIDA app is a special tool that will captivate anyone who loves design.

Lagardère Active, which owns the ELLE Décoration brand, publishes 25 editions worldwide, including 24 internationally that are licensed to 16 different partners. With over 2 million copies and 10 million readers worldwide in 2012, ELLE Décoration is the world leader in interior design magazines.
*Patricia Urquiola, designer.