A team effort

World Sport Group teams play a key role in the success of the Women’s Tennis Association Finals

The most recent WTA Tour Championships – the BNP Paribas WTA Finals presented by SC Global – were held for the first time in Singapore on 17-26 October, in the Singapore Indoor Stadium. The 2014 tournament, played in the iconic stadium located in the Singapore Sports Hub, enjoyed immense popular success. In fact, with total attendance of 129,000 tennis fans during the ten days of the tournament, this was the first time this prestigious season-ending event has topped the 100,000 spectators mark since 1993! According to Stacey Allaster, Chairman and CEO of the Women’s Tennis Association (WTA): “Our goal was to stage the best WTA Finals in the history of the WTA and we were delighted to reach this goal. Our partners – World Sport Group, Singapore Tourism Board and Sports Singapore – exceeded all our expectations and more!”

This unprecedented success with fans and athletes owes much to the teams of World Sport Group (a Lagardère Unlimited company), which served as event promoter for the tournament. A number of teams from World Sport Group (golf, events, media, stadium, sponsorships, corporate…) made a major contribution to the tournament’s success. Their teamwork – immortalized by a photo – placed peopled at the heart of the project!