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DIVERSITY: A MAJOR ASSET FOR LAGARDÈRE TRAVEL RETAIL
Lagardère Travel Retail’s presence in 30 countries around the world is in itself a rich source of diversity, since frequent meetings between professionals from different cultures give rise to fruitful interaction. Diversity is also beneficial at the national level. To meet the challenges arising from its retail network and to provide the best service to international customers, SDA(1), the company in charge of Duty Free & Luxury operations at Aéroports de Paris, is recruiting talented young people from areas around Roissy and Orly, along with Asian immigrants, to work in its stores as sales assistants and deputy managers. Over 500 such people were recruited on permanent contracts in 2015.
This recruitment approach addresses all aspects of diversity: 58 foreign languages are spoken within SDA’s workforce, and SDA spends over 5% of its payroll on training its staff, helping them to do their jobs and meet their targets, but also encouraging internal promotion. As a result, over 80% of its managers came from this training programme.
(1) Société de Distribution Aéroportuaire, owned 50/50 by Aelia (Lagardère Travel Retail) and Aéroports de Paris.
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