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LAGARDÈRE SPORTS AND THE FIRST ISO 20121-CERTIFIED FAN ZONE
In 2016, Lagardère Sports worked with the City of Paris to design, set up and operate the Eiffel Tower fan zone on the Champ de Mars during the UEFA Euro 2016 football tournament. The fan zone was a focal point for the media during Euro 2016 and was designed according to sustainable development standards. It obtained ISO 20121 certification, which is the benchmark for environmentally responsible event management. Lagardère Sports’ events team worked with a set of stakeholders in seven areas of action to limit negative environmental impacts (waste, greenhouse gases, site damage) and to promote positive outcomes (spectator inclusion, social inclusion, promoting the local economy).
For example, almost 90% of food packaging was made from recyclable paper or cardboard, five tonnes of waste were prevented through the use of reusable cups, and 2,750kg of food was donated to charities. The events team was also congratulated by UEFA for its exemplary work in keeping the site clean and tidy. Lagardère Sports now plans all of its events activities around this standard, thus meeting its own demanding requirements and those of its clients regarding responsible commitment.
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