After launching in Spain, Doctissimo expands to Italy

Second extension of the site worldwide

Doctissimo.fr, France’s leading women’s website with 7.9 million Unique Visitors (Source: Nielsen Netratings, May 2010), is pursuing its worldwide expansion with the introduction of an Italian version: Doctissimo.it.

Managed out of Paris by Doctissimo’s teams who draw on ten years’ experience in web-based healthcare issues, the site also taps into the market knowledge and sales and marketing expertise of Italy’s Hachette Filipacchi, a Lagardère Active subsidiary.

Doctissimo.it comprises an editorial section:

• 9 editorial sections (healthcare, wellbeing, sexuality, pregnancy, baby care, nutrition, beauty, psychology and recipes)
• Background articles, replete with facts and reviewed by Italian healthcare professionals
• Healthcare news from Italy’s main press agency
• Healthcare and pregnancy encyclopaedias, plus medical, sexuality and baby name dictionaries
• A baby blog
• A psychology blog written by a renowned psychologist
• A beauty and wellbeing blog
• Themed tests (healthcare, psychology, sexuality, etc.)

And a section devoted to communities:

• A forum engaging Internauts to respond to, and share about, the themes addressed by Doctissimo.it and on matters of daily life.

According to Valérie Brouchoud, CEO of Doctissimo : « Internet has become a major tool for patients to get information. Following its successful launch in Spain, Doctissimo Italy again shows our determination to provide Internet users with up-to-the minute information in the field of health and wellbeing. »