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Europe 1’s listener numbers continue to increase according to Mediametrie 126,000 survey
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Archives Lagardère Active
Paris, January 17, 2012
241,000 more listeners over one sweeps period
267,000 more listeners in one year
Europe 1 moves up one place in French radio-station rankings
- With 9.4 points in cumulative audience, Europe 1’s new programme schedule draws 4,912,000 daily listeners, an increase of 267,000 listeners in one year and 241,000 listeners over one sweeps period.
- With these numbers, Europe 1 moved up one place in the French radio-station rankings.
- Bruce Toussaint’s morning show achieved excellent results, drawing 3,124,000 listeners each morning, a gain of 162,000 new listeners in one year and a 25% increase in audience share among high-income-group individuals.
- This advance was accompanied by excellent results for marketing targets:
– 0.3 additional point in audience share among high-income-group individuals.
– Europe 1 is France’s leading private radio station among executives and high-income groups (HIGs). - Among other reasons for satisfaction with this survey, the positive results of the following broadcasts are noteworthy:
– Europe 1 Matin, 5:00-7:00 am: Emmanuel Maubert’s early-morning show drew 84,000 new listeners for a total of 1,144,000 daily listeners.
– Jean-Marc Morandini’s Grand Direct des Médias, whose new programming continues to draw new listeners (with an increase of 33,000).
– Les Experts Europe 1, hosted by Helena Morna, a new addition to the schedule, gained 32,000 listeners in this slot in one year.
– Laurent Ruquier’s On va s’gêner moved up strongly, with 120,000 new listeners for a total of 1,343,000 daily listeners.
Press contacts:
Aurélia Giffaut - +33 (0)1 47 23 19 21 - aurelia.giffaut@europe1.fr
Laëtitia Bréchemier - +33 (0)1 47 23 19 22 - laetitia.brechemier@europe1.fr
Source: Mediametrie 126,000 Radio survey - 13-and-up demographic; November-December 2011; Monday-Friday, 5 am-midnight; change over one year vs. November-December 2010; unless expressly stated otherwise.
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