Key renewal and new acquisition see Lagardère Sports further strengthen its ATP 250 tennis media business

Agency signs deals with BMW Open by FWU AG and Brasil Open – two of the most prestigious tournaments on the ATP 250 calendar

Lagardère Sports today announced it has acquired the worldwide media distribution rights (excluding Germany) to the ATP 250 BMW Open by FWU AG in Munich until 2019. The agency has also renewed an existing worldwide media rights (excluding Brazil) contract with the ATP 250 Brasil Open in Sao Paulo, until 2022 – having already worked with the tournament for the past five years.

With more than 40 years of experience of building tennis fan bases and visibility for the sport on television, and now the leading distributor of ATP 250 events, the agency will not only give the tournaments global visibility but will also provide rights holders with solutions to package and monetise rights efficiently and effectively.

Stefan Felsing, Executive Vice President, Media – Global Sales & Acquisitions, Lagardère Sports said: “We’re proud to call these ATP 250 tournaments our clients and are delighted to be working with them. One of our core focuses has been to maximise the value for ATP 250 tennis tournaments. Now with the digital explosion and consumer demand for even more content, our global teams of media experts are prepared to drive the monetisation and distribution of the tournaments to a new level.”

As the market leaders in the tennis media business, Lagardere Sports will offer individual solutions for tournament partners as well as attractive distribution platforms and dedicated sales approaches for the tournaments’ sponsors.
The ATP 250 events will also be another set of strong additions to the Lagardère Sports already diverse portfolio of international sports properties.