Lagardère Active acquires BilletRéduc.com

Lagardère Active continues with its digital development and diversification by acquiring the website BilletRéduc.com, an online ticketing service, the French market leader in reduced price ticket reservations with more than 2.2 million tickets sold in 2012.

Founded in 2000 and profitable since several years, BilletRéduc.com experienced double-digit growth in 2012, driven by its distinctive positioning and the boom in ticket digitisation.

BilletRéduc.com will continue to be managed by Fabienne and Jean-Marie Rétif who have successfully established the social dimension of their website with reviews from people who enjoy attending cultural events, and have made their website a genuine partner for theatres and show producers, thus ensuring the profitable development of the company.

For Fabienne Rétif, the Chief Operations Officer of BilletRéduc.com “BilletRéduc.com will be able to accelerate its development with the support of Lagardère Active’s different media: the public and audiences associated with Europe 1, Elle, Première or Gulli and their websites are interested in shows and leisure activities and are seeking advice and ideas for going out.”

For Delphine Grison, the Chief Executive Officer for Digital at Lagardère Active “With BilletRéduc.com, Lagardère Active, after acquiring LeGuide.com last July, continues to extend its model to non-advertising forms of audience monetisation. BilletRéduc.com, a profitable and growing website, provides an obvious complementary fit with our media by offering a new service to their public and audiences.