Lagardère Active: consolidating its leadership in the Lifestyles segment

Lagardère Active’s Lifestyles branch has established its leadership position even more firmly with an excellent year in terms of distribution.

To meet a range of needs, this branch offers seven complementary titles, each a strong reference brand in its own right.

The magazines’ distribution figures attest to their editorial quality and their appeal to demanding, well-informed readers:

Paid distribution in France (PDF) 2009*

• Art&Décoration 238,007 copies
• Maison&Travaux 178,605 copies
• Le Journal de la Maison 172,452 copies
• Elle Décoration 169,267 copies
• Elle à Table 161,755 copies
• Mon Jardin Ma Maison 151,954 copies
• Campagne Décoration 134,237 copies

Home/decor magazines
Lagardère Active’s titles are top ranked, and in 2009 its three leading brands made the greatest gains in distribution:

• Maison&Travaux +4.4% PDF
• Elle Décoration +3.4% PDF
• Art&Décoration +2.4% PDF

Cooking magazines
Elle à Table has achieved its widest distribution yet since its launch in 1999. In fact, the success of the ELLE brand as a whole is worth noting, since all three ELLE magazines have shown impressive performance:

• Elle à Table (+6% PDF)
• Elle Décoration (+3.4% PDF)
• ELLE – 370,658 copies (+3.8% PDF), the best figures achieved in 30 years

(*) 2009 PDF – Paid Distribution in France – OJD