Press releases
Lagardère Active continues its growth on the web and outperforms on Elle.fr
Category
Archives Lagardère Active
Paris, november 7, 2008
- With 15.4 million unique visitors, all points of connection combined at the end of September (up 7.5%), Lagardère Active reaches 47.5% of active Internet users (source: Mediametrie/NetRatings);
- The leading French media group in terms of audience ratings (all connection points);
- The Web’s 8th largest player in terms of unique audience (all groups combined).
Focus :
The leader in the “Women’s” segment
- In the rapidly growing women’s segment, Lagardère Active’s website, doctissimo.fr, posted a 6% increase, thus confirming its leadership position (as the No. 1 website targeted at women), while elle.fr registered a 60% increase, infobebes.com a 47% increase and psychologies.com a 6% increase;
Exceeds the symbolic threshold of one million unique visitors in the “Children’s” segment
- With the “Children, games and toys” category expanding on a global scale (increase of one million unique visitors between August and September), the “Lagardère Children’s offer”* exceeded the one million unique visitors mark, remaining the leader in its competitive universe (excluding e-commerce).
* The “Lagardère Children’s offer” includes the websites Gulli, Canal J and TiJi.
Strong growth in the “News” segment
- In the “News” segment, le jdd.fr, with nearly 1.6 million unique visitors, posted strong growth and Europe1.fr stabilized its audience rating above the one million unique visitors mark.
Main audience figures – Source: Nielsen Netratings
Unique visitors all points of connection combined (in thousands) September 2008
Websites | Unique Visitors (in thousands) Sept. 08 |
Unique Visitors (in thousands) Aug. 08 |
% Change Sept. 08 vs. Aug. 08 |
DOCTISSIMO.FR (NETWORK) | 9,036 | 8,550 | +6% |
PREMIERE (NETWORK) | 4,135 | 4,466 | -7% |
ELLE.FR |
2,845 | 1,774 | +60% |
SPORTS.FR (NETWORK) | 1,912 | 2,452 | -22% |
BOURSIER.COM | 1,718 |
1,505 |
+14% |
LE JDD.FR |
1,639 | 1,507 | +9% |
INFOBEBES.COM | 1,556 | 1,060 | +47% |
EUROPE 1 (NETWORK) |
1,284 | 1,241 | +3% |
PSYCHOLOGIES.COM | 1,232 | 1,159 | +6% |
LAGARDERE CHILDREN’S (GULLI, TIJI, CANAL J) |
1,025 | 798 | +28% |
(SEPTEMBER 2008 NIELSEN NETRATINGS SURVEY, ALL CONNECTION POINTS)
Press Contacts:
Valérie Blondeau - 01 41 34 67 16 - contactpresse@hfp.fr
Lucie Dugit-Gros - 01 41 34 79 25 - contactpresse@hfp.fr
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