Lagardère Active Publicité adds Canal J to its media planning offer

Canal J

, a Lagardère group channel, directed by Claude-Yves Robin, has joined Lagardère Active Publicité.
Created in 1985, Canal J is the leading special-interest channel for children. It was the first in the market and thus benefits from outstanding visibility on cable and satellite. More than three million French families now receive Canal J via CanalSatellite and the cable networks. .

A pioneer and ground-breaking channel, Canal J has innovated year after year and is now the leading children’s cable and satellite channel with an 11.6% share of 4-14 year-old audiences (and over three weeks reaches 46.1% of 4-14 year-old cable and satellite television viewers). Canal J’s ambitious programming policy and determination to stay close to children’s centers of interest have given Canal J the means to broadcast what children want to see: programs, cartoons, series and films, with an important place given to exclusive broadcasts and co-productions of flagship programs such as Titeuf, the hero for the 7-12 age group, specially adapted for TV and which will be launched as a world exclusive on Canal J on April 4, 2001.

Philippe Pignol, Assistant General Manager of the Television and Internet division, has welcomed this new contract which will enhance and strengthen Lagardère Active Publicité’s position in special-interest channels. The contract is effective as from March 19, 2001.

Currently, Lagardère Active Publicité is a digital media planning agency that markets :

• radio with Europe 1, Europe 2, RFM, Skyrock, Le Gie Les Indépendants, BFM, Autoroute Info, Autoroute FM, 107,7 FM and TSF ;
• television with Groupe AB, including RTL9 and the special-interest channels Santé-Vie, TiJi, MCM, and MCM Africa. The agency was recently contracted to handle the media planning business of four local TV stations, Télé Lyon Métropole, Télé Toulouse, Clermont 1ère and TV7 Bordeaux
• It also has an Internet division with the web sites Club Internet.fr, EuropeInfos.com, Europe2.fr, Rfm.fr, Mcity.fr …