Lagardère Active Publicité sets up an internet division

A new business area has been added at Lagardere Active Publicité with the creation of an Internet division.

As of March 22, 2001 Lagardere Active Publicité will market the club-internet.fr, europeinfos.com, europe2.fr, rfm.fr web sites, the music portal mcity.fr, routard.com…. A dozen or so other sites will soon be added to the offer..     

The new division will be managed by Philippe Pignol, Assistant General Manager, who is also in charge of the Television division.

Constance Benqué, Vice-President of Lagardere Active Publicité welcomes this new activity, which will enable Lagardere Active Publicité to diversify and round out its commercial offer.

Currently, Lagardere Active Publicité is a digital advertising media planning agency that markets:

• radio with the Europe 1, Europe 2, RFM, Skyrock, Le Gie Les Indépendants, BFM, Autoroute Info, Autoroute FM, 107,7 FM and TSF stations,
• télévision withGroupe AB including RTL9, the special-interest channels Santé-Vie, CANAL J, TiJi, MCM, and MCM Africa ; the agency was recently contracted to market advertising space for four local TV stations, Télé Lyon Métropole, Télé Toulouse, Clermont 1ère and TV7 Bordeaux.