Lagardère Sports secures Allianz and Juventus Football Club Stadium naming rights partnership

Lagardère Sports today announced it has secured a partnership between Juventus Football Club and insurance company Allianz Italy. The partnership agreement includes acquisition of the naming and sponsorship rights of the stadium in which the ‘black and white’ team play against the most prestigious Italian and international football clubs. The agreement will see the stadium take the name of Allianz Stadium across six football seasons from July 1 2017 until June 30, 2023.

“It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one – the naming of our home,” declared Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus. “The arrival of a global giant in the insurance sector such as Allianz is further testament to how Juventus has established itself as a first-class international institution, whilst enriching a stadium that has played a significant role, since its inauguration in 2011, to creating history with six legendary Scudetto titles celebrated within its walls. Our ambition and objective is to collaborate with Allianz for the benefit of our supporters, just as with the other partners who have helped transform the stadium into a theatre, ensuring that each match is a show of entertainment and a welcoming place for families.”

Klaus-Peter Roehler, CEO of Allianz Italy, commented: “The partnership announced today is a further confirmation of the importance of Italy to our Group. At the Allianz Stadium in Turin, the quality of a fan’s experience, regardless of the team he or she roots for, has been designed to be absolute, unique. Here, where Juventus challenges Italian clubs and the most prestigious international ones, before its own audience as well as in front of guest fans, soccer-related emotions, season after season, reach the highest levels. From now on, the Allianz Stadium in Turin will be for Italy an even more extraordinary magnet of sports emotions.”

Andrew Georgiou, CEO, Lagardère Sports and Entertainment said: “We are delighted to be supporting the global strategy of two world class brands – Juventus Football Club and Allianz. Allianz’s commitment to becoming the stadium naming rights partner of one of the most prestigious stadiums in the world represents the biggest deal in the Italian market, and one of the most high profile stadium naming rights globally. We are happy that this partnership will provide Allianz with an authentic opportunity to engage with the fans of Juventus Football Club while at the same time improving the fan experience. We are proud to have worked with both Juventus and Allianz to deliver this opportunity and we look forward to continuing to work with them both over the years.”