Lagardère Travel Retail partners with Tory Burch to celebrate the opening of standalone boutique in Singapore Changi airport terminal 2

Lagardère Travel Retail and Tory Burch celebrated the recent opening of their Singapore Changi Airport Terminal 2 store with an official ribbon cutting ceremony and launch of an in-store personalisation and embroidery service activation.

Tory Burch at Singapore Changi Airport Terminal 2 Ribbon Cutting Ceremony. L-R: Chandra Mahtani, Thibault Villet, Ann Pang.

The special event was graced with the presence of esteemed guests Thibault Villet, President APAC of Tory Burch, Ann Pang, CEO Singapore & Malaysia of Lagardère Travel Retail and Chandra Mahtani, Senior Vice President, Airside Leasing & T5 Commercial Planning Changi Airport Group. The celebrations began with a ceremonious ribbon cutting, followed by an exciting store tour showcasing the curated array of Tory Burch pieces and a demonstration of the in-store embroidery activation for clients.

Guests were welcomed with an array of canapes coupled with specially created beverages for the event by Marche, on of the Lagardère Travel Retail’s restaurants in Singapore.

Store Tour hosted by Pauline Chung & Irene Leonardo, highlighting the Changi Exclusive bags at Tory Burch Singapore Changi Airport Terminal 2 and key features of the Mercer concept boutique.

Guests viewing the Changi Exclusive Tory Burch bag in coral, exclusive only to Tory Burch Singapore Changi Airport T2

Guests at the lively event were greeted with a spread of canapes and specially created beverages at the event by Marché.

The highlight of the celebrations was the launch of a specially curated in-store personalisation service. Clients at Tory Burch Terminal 2 Singapore Changi Airport are invited to select a thread colour of their choice for up to 3 initials to be embroidered on-the-spot on dustbags to accompany their purchase. This special activation marks the first time that this service has been offered at a Tory Burch boutique in Asia, both in downtown stores and in Travel Retail. The embroidery service will be available in-store at Terminal 2 until 24 October 2024, after which the activation will move in December for a limited time to the brand-new Tory Burch Boutique at Terminal 1 Singapore Changi Airport, proudly unveiled earlier this year in June 2024 by Lagardère Travel Retail.

Dustbag personalisation embroidery activation in-store at Tory Burch Singapore Changi Airport Terminal 2.

Lagardère Travel Retail Singapore has a robust presence at Changi Airport featuring a diverse range of fashion brands and gift and souvenir stores. In addition, we operate Marche restaurants in key tourist and downtown locations, offering travelers a comprehensive shopping and dining experience throughout Singapore.

ABOUT LAGARDERE TRAVEL RETAIL
One of the two priority divisions of Lagardère group, Lagardère Travel Retail is a leading global Travel Retailer, with the longest standing expertise of serving the needs of travelers and partners across Travel Essentials, Duty Free & Fashion and Dining. Lagardère Travel Retail operates over 5,120 stores in airports, railway stations and other concessions in 42 countries, and has generated €6.6 bn in sales (100%) in 2023.  
We harness our pioneering culture to make travel more enjoyable with bespoke offers and experiences. We invest our world-class global expertise and local knowledge to design value-creating partnerships and experiences for our stakeholders: landlords, brands, travelers, employees and communities.  ​ We actively champion the more sustainable future of Travel Retail through our comprehensive CSR strategy, covering all aspects of where we, as a business, have an impact and can make a difference.  
www.lagardere-tr.com ●  @LagardereTR