Launch of ELLE AUSTRALIA: The 44th edition worldwide

Lagardère Active is excited to be continuing the international expansion of its ELLE network with the launch of a new edition: ELLE AUSTRALIA.

The international network of ELLE magazines now extends to 44 editions on five continents.

ELLE Australia will boost the worldwide presence of the ELLE network, a leader in the global market for high-end women’s magazines. The launch has already proven a major advertising success: the debut issue for October 2013 has 406 pages, including 159 pages of advertising – more than twice the goal initially targeted.

Today, ELLE is the leading upmarket women’s media brand worldwide.

The ELLE network features:

• 21.5 million monthly readers
• 6.6 million copies sold per month
• 98,800 editorial pages per year
• 54,400 pages of advertising per year
• 39 websites worldwide with 26 million unique visitors, 23 tablet apps, 18 mobile apps
• A special website devoted to this international network: www.ellearoundtheworld.com

Making its debut on 23 September 2013, the monthly ELLE Australia is being published under licence (Lagardère Active is the owner of the ELLE brand) by Hearst Bauer Media, a joint venture between Australian publisher Bauer Media and US publisher Hearst Magazines International.

For this launch, ELLE Australia is positioning itself from the start as a multimedia, multiple-platform brand: for the first time, a new edition of ELLE will appear on the Internet (www.elle.com.au) and have a presence on social media (Facebook, Twitter and Instagram) before the magazine’s initial publication.

Says François Coruzzi, executive vice president for international publishing at Lagardère Active: “We’re pleased to be forging this partnership with Bauer Media, the leader in Australia’s magazine market, and Hearst, our partner in 17 countries. We’re extremely proud to be launching this 44^th edition of ELLE on the Australian market. Australia is a fast-growing market that’s especially dynamic in the fashion and beauty sectors. This new edition of ELLE will draw on the full strength of our international network to ensure its success.”

Matt Stanton, CEO of Bauer Media, says: “ELLE is a truly contemporary magazine that’s ideally suited to its readers and advertisers. As a women’s magazine that covers fashion, beauty, lifestyles and well-being, ELLE addresses women in a unique way to inspire, motivate and entertain. With its rich, varied content, it’s accessible to both local and international audiences. In addition to the print version, the ELLE brand will be available on multiple new platforms, including a website, tablet and mobile apps, and even events.

Adds Duncan Edwards, president and CEO of Hearst Magazines International: “The Australian launch of ELLE brings together two of our most important partners: Bauer Media (formerly ACP) in Australia and Lagardère Active worldwide. Hearst publishes ELLE in 17 countries, and we’re delighted to be adding Australia to that list. Our local team is the best in the market and will be offering a fantastic edition of ELLE to its Australian readers and advertisers.”