LNI : new broadcast agreements

LAGARDERE NETWORKS INTERNATIONAL (LNI)

has just signed a series of agreements with Poland’s main cable companies, substantially expanding the broadcast area for MCM International and MEZZO. The former will now reach 650,000 and the latter 1.1 million cable households in Poland. The new broadcast contracts, signed with UPC Relewizja Kablowa and the Bresnan Group in particular, triple the number of Polish cable households that receive MCM International while boosting MEZZO’s potential audience by 75%.

LAGARDERE NETWORKS INTERNATIONAL (LNI), a subsidiary of LAGARDERE IMAGES, handles the international distribution of LAGARDERE ACTIVE BROADCAST’s special-interest channels, including MCM International, MCM2, TRACE/MCM, MEZZO, CANAL J, TIJI, LA CHAINE METEO (THE WEATHER CHANNEL), and MATCH TV. It also distributes Paris Première International, Cuisine TV, Game One, and Santé Vie, as well as Groupe AB’s channels: Moteurs, XXL, Chasse et Pêche, Animaux, Escales, Encyclopédia, Mangas, Action, RTL9, and AB1.