RFM: the music station with the longest listening time! (Médiamétrie results)

During this new sweeps period, RFM drew 2,222,000 daily listeners and achieved the best listening time among French music stations.

RFM is listened to for 1 hour and 44 minutes by its listeners each day, positioning it as France’s music station with the longest listening time (up 5 minutes over one year).

With 3.1% audience share, RFM moves ahead of RTL2 and Chérie FM, becoming France’s second-ranked adult music station.

In one year, RFM has strengthened its audience share:

• with its target audience, the 35-49 age group (4.6%, a 0.2 point increase)
• among women (3.5%, a 0.1 point increase)

The morning show, presented by Bruno Roblès and Justine Fraioli, is also gaining strength with its adult core target audience (the 35-49 age bracket) with a +0.2 point increase in audience share to 3.9%.

It is the morning music show with the longest listening time (46 minutes)
“Le Meilleur des Réveils RFM” (RFM: the best way to wake up) is the leading morning show in its category among women, avec 3.1% audience share (a 0.6 point increase in one year).
RFM confirms once again the strength of its diversified music format and the success of its programme schedule.