Swiss immersion: Lagardère Travel Retail Switzerland celebrates Swiss expertise with authentic experiences

Lagardère Travel Retail Switzerland, in partnership with Geneva Airport, is proud to unveil an immersive celebration of Swiss craftmanship and expertise, offering travelers an unforgettable and authentic experience at the heart of the airport.    

The Place Centrale has been reimagined as a showcase of iconic Swiss products, with the experience extending into the Aelia Duty Free store. This setup blends tradition, quality, and innovation, providing a multisensory journey through Switzerland’s finest offerings

Travelers are invited to dive into the world of Villars chocolate with a unique, interactive ‘milk- a-cow’ experience guided by a master chocolatier. This hands-on activity allows guests to step into the shoes of a Swiss dairy farmer and discover how milk origins influence chocolate flavors across different cantons. Participants of all ages will take home exclusive chocolates and gifts, celebrating the authenticity and craftmanship behind Villars’ chocolate.

Ricola, the renowned Swiss confectioner, offers a captivating olfactory experience with live demonstrations of candy-making using100% Swiss Alpine herbs. The enchanting aroma of freshly made candies fills the air, providing travelers with a unique and delicious experience.

Chocolate lovers are also delighted to discover an exclusive first taste of the new Lindt wafers (in three flavors: hazelnut, milk chocolate, and dark chocolate. A Lindt maître chocolatier will be on hand to interact with guests, offering a chance to sample the new flavors via a wheel of fortune and sharing insights into chocolate craftsmanship.

To complete this sensory journey, Lagardère Travel Retail Switzerland invites travelers to visit the Aelia Duty Free departure store, for a tasting of Swiss spirits. The showcase features Studer’s exceptional bottles, each containing a sculpted Matterhorn and 24-karat gold flakes that melt in the mouth.

To stay tune about our Swiss ongoing events and contests throughout the year, follow us on Instagram:
https://www.instagram.com/aelia_dutyfree_ch/

ABOUT LAGARDERE TRAVEL RETAIL
One of the two priority divisions of Lagardère group, Lagardère Travel Retail is a leading global Travel Retailer, with the longest standing expertise of serving the needs of travelers and partners across Travel Essentials, Duty Free & Fashion and Dining. Lagardère Travel Retail operates over 5,120 stores in airports, railway stations and other concessions in 42 countries, and has generated €6.6 bn in sales (100%) in 2023.
We harness our pioneering culture to make travel more enjoyable with bespoke offers and experiences. We invest our world-class global expertise and local knowledge to design value-creating partnerships and experiences for our stakeholders: landlords, brands, travelers, employees and communities.
We actively champion the more sustainable future of Travel Retail through our comprehensive CSR strategy, covering all aspects of where we, as a business, have an impact and can make a difference.
www.lagardere-tr.com  ●  @LagardereTR