VIRGIN 17 registers strongest growth among DTT channels in October

With 8% growth, the month’s excellent results confirm the drawing power of the new programming strategy introduced at the start of the 2008 autumn season.

• In October, VIRGIN 17 registered the strongest growth among DTT-only channels in the age four-and-up demographic, with an increase of 8% compared to September 2008. Its nationwide audience share in France doubled over a one-year period.
• Virgin 17 continues to draw more viewers: each week: the channel is watched by 17,422,000 people over age four, representing growth of 67% versus October 2007.
• In October 2008, Virgin 17 registered a 25% increase in audience share in the 25-49 demographic with access to Virgin 17 versus the previous month.

October’s positive results confirm the success of the new prime-time programming policy introduced in September 2008:

• +20% in the age four-and-up demographic with access to Virgin 17 vs. September 2008.
• +11% in the 15-34 demographic with V17 access vs. September 2008.
• +33% in the 25-49 demographic with V17 access vs. September 2008.
• +25% in the DTT-only age four-and-up demographic vs. September 2008.

Broadcasts with the best audience figures included:

• The movies Universal Soldier and Lake Placid.
• The made-for-TV movies Prisonnières de l’ouragan and Le piège.
• The new magazine show Paparanews, which was among the channel’s Top 5 most-watched shows as of its broadcast première on 31 October.

Source: October 2008 Mediametrie-Mediamat survey, average audiences Monday-Sunday, 3 a.m.-2:59 a.m.